Business growth WEBINAR

The end-to-end B2B digital customer journey: From lead generation to retention

The end-to-end B2B digital customer journey: From lead generation to retention

Join us for an in-depth exploration of the digital tools and strategies that can help you create a seamless and engaging customer experience B2B.
Anna & Sofia discussing B2B in a studio

Business growth WEBINAR

The end-to-end B2B digital customer journey: From lead generation to retention

Join us for an in-depth exploration of the digital tools and strategies that can help you create a seamless and engaging customer experience B2B.

Duration

Language

Main speaker

Moderator

Agenda

  • Digitization and future requirements for sales and marketing departments
  • The maturity curve within customer experience for 2022
  • Conditions: Strategy, processes, and data
  • Strategy: How do we combine our own channels, paid channels, and sales?
  • Processes: How do we work together towards an overall sales and marketing plan linked to the customer journey?
  • Data: How do we consolidate, measure, and evaluate all efforts to demonstrate business value?
  • Key takeaways

About the webinar

B2B companies are facing increasing demands as the number of channels and volume of data continues to expand, while digital transformation impacts sales and marketing.

To remain competitive, sales and marketing teams need to optimize the digital customer journey from initial prospecting to loyal customer retention, while simultaneously ensuring profitability and improving the customer experience at each interaction.

We invite you to attend our webinar, where we’ll explore the three essential components for successfully establishing and implementing B2B digital customer journey practices: Strategy, processes & practices, and technology & data.

This is your chance to gain a comprehensive understanding of the digital customer journey for 2022, spanning from prospecting to customer loyalty. Don’t miss out on this valuable opportunity and sign up now!

About the webinar

B2B companies are facing increasing demands as the number of channels and volume of data continues to expand, while digital transformation impacts sales and marketing.

To remain competitive, sales and marketing teams need to optimize the digital customer journey from initial prospecting to loyal customer retention, while simultaneously ensuring profitability and improving the customer experience at each interaction.

We invite you to attend our webinar, where we’ll explore the three essential components for successfully establishing and implementing B2B digital customer journey practices: Strategy, processes & practices, and technology & data.

This is your chance to gain a comprehensive understanding of the digital customer journey for 2022, spanning from prospecting to customer loyalty. Don’t miss out on this valuable opportunity and sign up now!

Agenda

  • Digitization and future requirements for sales and marketing departments
  • The maturity curve within customer experience for 2022
  • Conditions: Strategy, processes, and data
  • Strategy: How do we combine our own channels, paid channels, and sales?
  • Processes: How do we work together towards an overall sales and marketing plan linked to the customer journey?
  • Data: How do we consolidate, measure, and evaluate all efforts to demonstrate business value?
  • Key takeaways

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Let's talk!

Let's talk!

Sofia Vinsa

Performance Lead