Lacking holistic insights into the impact of all marketing activities
From a marketer's perspective, accurately measuring the impact of all marketing activities can be a daunting task without a comprehensive dashboard that consolidates all relevant data. Without such a centralized system, valuable insights are scattered across multiple platforms, making it challenging to gain a holistic view of the effectiveness of our efforts in paid media, organic, CRM, marketing automation etc.
Manual work with Excel & CSV files
From a marketer's perspective, relying on manual work with Excel and CSV files for reporting can be a time-consuming and labor-intensive process. Gathering data from various sources, formatting it, and creating reports manually not only takes up valuable time but also increases the risk of errors and inconsistencies. This manual approach limits our ability to focus on strategic analysis and optimization of marketing efforts.
Reactive analysis instead of proactive
Operating with reactive analysis instead of a proactive approach can hinder our ability to stay ahead of the game. Without a dashboard that provides real-time results, we are left with limited visibility and insights into the performance of our marketing efforts. This reactive approach forces us to rely on lagging indicators and historical data, making it challenging to make timely adjustments and optimize campaigns at the moment.
Results in silos - lack of transparency between agency & in-house team
It can be frustrating when results end up siloed and locked away at the media agency while our in-house team remains in the dark. This lack of access to results and insights prevents us from fully understanding the impact of our marketing efforts and hampers our ability to collaborate effectively. It's crucial to break down these silos and establish transparent communication by owning the data & results in-house.
KPI-framework
