First-party data in paid media

First-party data in paid media

In our upcoming webinar, we delve into the transformative power of first-party data within paid channels, highlighting its role as a pivotal resource in a cookie-less future.

First-party data in paid media

In our upcoming webinar, we delve into the transformative power of first-party data within paid channels, highlighting its role as a pivotal resource in a cookie-less future.

Duration

Language

Main speaker

Moderator

Agenda

  • Strategic segmentation
  • Personalized customer dialogue
  • Insights for better decision-making
  • Strategies for utilizing first-party data
  • Key takeaways / Q&A

About the webinar

The impending phase-out of third-party cookies by 2025 marks the dawn of a new era in digital marketing, necessitating a shift in your digital strategy to navigate the evolving landscape.

In our upcoming webinar, we delve into the transformative power of first-party data within paid channels, highlighting its role as a pivotal resource for segmentation, personalization, and informed decision-making in a cookie-less future.

Join us as we explore how leveraging first-party data can enhance customer engagement through tailored campaigns, offer superior audience insights for streamlined strategic decisions, and practical steps for integrating first-party data into your digital advertising efforts.

Furthermore, we’ll examine the capabilities of Customer Data Platforms (CDPs) in achieving scalability across multiple channels and discuss the implications of GDPR on future data tracking practices.

This webinar is offered at no cost and includes a 45-minute presentation followed by a Q&A session. We warmly invite you to participate and gain valuable insights into maximizing your digital marketing strategies in a post-cookie world.

About the webinar

The impending phase-out of third-party cookies by 2025 marks the dawn of a new era in digital marketing, necessitating a shift in your digital strategy to navigate the evolving landscape.

In our upcoming webinar, we delve into the transformative power of first-party data within paid channels, highlighting its role as a pivotal resource for segmentation, personalization, and informed decision-making in a cookie-less future.

Join us as we explore how leveraging first-party data can enhance customer engagement through tailored campaigns, offer superior audience insights for streamlined strategic decisions, and practical steps for integrating first-party data into your digital advertising efforts.

Furthermore, we’ll examine the capabilities of Customer Data Platforms (CDPs) in achieving scalability across multiple channels and discuss the implications of GDPR on future data tracking practices.

This webinar is offered at no cost and includes a 45-minute presentation followed by a Q&A session. We warmly invite you to participate and gain valuable insights into maximizing your digital marketing strategies in a post-cookie world.

Agenda

  • Strategic segmentation
  • Personalized customer dialogue
  • Insights for better decision-making
  • Strategies for utilizing first-party data
  • Key takeaways / Q&A

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Let's talk!

Let's talk!

Felicia Holte

Strategic advisor