Employer branding & candidate journeys

Unlocking success in the competitive job market

Unlocking success in the competitive job market

Recruiting the right people is vital for any business. We have developed a model to assist companies in strengthening their employer brand and generating qualified job applications at scale.
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Employer brand and candidate journeys

Background

Employer branding & candidate journeys

With the current competitive job market and the ever-growing influence of social media and online platforms, it has become crucial for companies to effectively promote themselves as desirable employers. Our services focus on harnessing the power of employer brand & talent acquisition marketing to attract and retain top talent by highlighting company culture and ensuring qualified job applications. Let us guide you through the dynamic landscape of employer brand marketing and help you stand out as an employer of choice.
With the current competitive job market and the ever-growing influence of social media and online platforms, it has become crucial for companies to effectively promote themselves as desirable employers. Our services focus on harnessing the power of employer brand & talent acquisition marketing to attract and retain top talent by highlighting company culture and ensuring qualified job applications. Let us guide you through the dynamic landscape of employer brand marketing and help you stand out as an employer of choice.

Challenges

Bridging the gap between marketing & HR

HR often lacks marketing expertise

Marketing within employer brand and talent acquisition requires a deep understanding of both marketing principles and the specific dynamics of attracting and engaging top talent. Marketing within employer brand and talent acquisition provides an opportunity for companies to build a positive reputation in the job market. This can attract top talent, improve brand perception, and create long-term benefits for recruitment and employee retention.

Difficulty measuring business impact in Employer Branding

With the continuous evolution of martech, adtech, and data, exciting opportunities are emerging for marketers within HR. However, this rapid evolution poses challenges in accurately measuring the business impact of employer branding efforts. Staying updated with the shifting trends is essential for understanding how these practices influence business outcomes.

Overcoming the fast pace of HR in the Tech Industry

The competitive job market and the digital revolution have transformed the way candidates search for and evaluate job opportunities. Companies must adapt to rapidly changing trends and technologies to stay relevant. This fast-paced environment can pose challenges for companies attempting to leverage marketing within employer brand and talent acquisition effectively.

Let's talk!

Let's talk!

Sofia Vinsa

Agency lead

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Services

We work closely with our clients to develop comprehensive strategies that encompass all stages of the candidate’s journey. From crafting an impactful employer brand message to optimizing the candidate experience, our goal is to ensure a seamless and engaging journey for potential candidates, ultimately leading to successful recruitment outcomes. Here are some examples of how we can help you:
We work closely with our clients to develop comprehensive strategies that encompass all stages of the candidate’s journey. From crafting an impactful employer brand message to optimizing the candidate experience, our goal is to ensure a seamless and engaging journey for potential candidates, ultimately leading to successful recruitment outcomes. Here are some examples of how we can help you:
Employer brand/TA, candidate journey strategy
HR media plan
HR tracking & measurement
HR analytics & insights
HR marketing data visualization & reporting
HR media buying (online & offline)
HR organic social media distribution
Services_Silhouette_Right

The process

Our candidate journey blueprint

With our growth marketing expertise, we provide top-notch support and work closely with your HR team to develop and execute strategies tailored to your specific goals and objectives within Employer Brand & job ads. Whether you’re looking to attract top talent, enhance your employer brand, or drive recruitment success, our partnership will deliver exceptional results.
With our growth marketing expertise, we provide top-notch support and work closely with your HR team to develop and execute strategies tailored to your specific goals and objectives within Employer Brand & job ads. Whether you’re looking to attract top talent, enhance your employer brand, or drive recruitment success, our partnership will deliver exceptional results.
01
Fundamentals in media
Leverage adtech and martech platforms, along with data, to find the best media mix for you to set up your candidate journey
02
Personalization in ads
We customize messaging based on the talent and platform, utilizing hypothesis modeling and A/B testing to improve performance and relevance at scale within Employer Brands & job ads.
03
Analyze & optimize
We ensure accurate tracking and setup through pixel, tag management, and analytics to measure channel performance and gather insights on talents, channels, and creatives. These learnings inform our approach for the next campaign and optimize results.
01
Fundamentals in media
Leverage adtech and martech platforms, along with data, to find the best media mix for you to set up your candidate journey
02
Personalization in ads
We customize messaging based on the talent and platform, utilizing hypothesis modeling and A/B testing to improve performance and relevance at scale within Employer Brands & job ads.
03
Analyze & optimize
We ensure accurate tracking and setup through pixel, tag management, and analytics to measure channel performance and gather insights on talents, channels, and creatives. These learnings inform our approach for the next campaign and optimize results.

Book a meeting with us

We are here to help, challenge, enhance your own capabilities and make sure to have fun during the process. Let’s meet up to discuss how we can crack the growth code for your business.

We are here to help, challenge, enhance your own capabilities and make sure to have fun during the process. Let’s meet up to discuss how we can crack the growth code for your business.

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© 2024 Remotion AB
  • Cookies

All rights reserved