Comprehensive brand performance

Maximizing attention and distinctiveness in the marketplace

In today’s business landscape, a robust brand presence is vital. Attention and distinctiveness, crafting unique assets that resonate, are crucial for effective brand performance. Our approach centers on leveraging these concepts to make your brand stand out, ensuring sustained growth and market relevance.

Background

Comprehensive brand performance

In the dynamic field of marketing, our approach begins with a deep understanding of the market’s nuances, differentiating ‘In Market’ buyers (a mere 5%) from the ‘Out Market’ majority (95%). Recognizing that lower funnel marketing efforts only often miss the broader audience, we focus on deriving actionable insights from brand health tracking. Our strategies are tailored to engage effectively across all market segments, ensuring that every potential customer is reached and pays attention. By continuously evolving our methods based on real-time market feedback, we ensure that your brand not only connects with varm potentiel customers but also captivates the vast ‘Out Market’ potential. This proactive and insight-driven approach guarantees enhanced brand performance, fostering both immediate impact and long-term market relevance.

Challenges

Unraveling traditional brand marketing dilemmas

Not optimizing brand content for digital platforms

A common hurdle is adapting brand content effectively for digital advertising. Many brands struggle to translate their messaging to the digital realm, losing impact and engagement. We specialize in creating content that is not only digitally native but also resonates with the audience, ensuring optimal online presence and interaction.

Integrating offline and online Brand strategies

Bridging the gap between offline and online branding is a key challenge. Many companies struggle to create a seamless brand experience across all channels. Our approach focuses on integrating digital and traditional media strategies, ensuring a unified and consistent brand message.

Measuring long-term Brand investment impact

Quantifying the long-term effects of brand investments poses a significant challenge, especially when balancing online metrics with traditional measurements. Our approach integrates analytics to provide a holistic view of your brand's performance, ensuring a clear understanding of both immediate outcomes and predictable long-term impacts.

Maintaining digital Brand distinctiveness amidst rising competition

As competition intensifies, maintaining digital brand distinctiveness becomes increasingly challenging. We help your brand stand out in a crowded marketplace by developing unique digital assets and strategies that highlight your brand's unique value proposition.

Harmonizing Performance and Brand for growth

In the era of performance marketing dominance, our strategic approach goes beyond immediate conversions, prioritizing broader market penetration and sustained brand expansion. Seamlessly integrating performance marketing with brand-building efforts, we navigate budget challenges to propel your brand towards enduring market leadership.

Building Brand trust in a skeptical online environment

In an era of misinformation and digital skepticism, building and maintaining trust online is more challenging than ever. Our strategies emphasize authenticity and transparency, key factors in establishing and maintaining consumer trust.

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Sofia Vinsa

Value Stream Lead Performance

Services

Our holistic marketing strategy is designed to optimize brand performance across every channel. We blend digital innovation with traditional methods, backed by data-driven insights and distinctive brand asset creation.

Brand Audit

Brand strategy for offline and online

Brand identity

Concept development

Adapt & optimize brand for digital at scale

Cross-channel Brand consistency management

Distinctive digital Branding and asset Creation

Integrated marketing strategy development

Digital content creation and optimization

Brand performance analytics & measurement

The process

Collaborative branding strategy & implementation model

Embark on a co-creation journey with us, where you seamlessly integrate into our agile workflow. Experience unparalleled speed and efficiency at every phase of the process. Our distinctive approach places a strong emphasis on immersive workshops, strategic initiatives, design, implementation and comprehensive project closeouts.

Brand Audit

We start with a thorough brand audit to identify and improve specific elements of the brand's identity. By integrating communications and digital marketing, we will address any gaps that hinder effective digital presence, including color matching and the use of imagery. The overall overhaul aims to create an adaptable and effective brand identity that harmonizes with both print and digital communication needs.

Design Strategy

To craft a robust updated brand identity, we rely on insights from our initial feasibility study and first workshop. This design strategy serves as a comprehensive guide for presenting and communicating the brand, optimizing support for the organization's offerings and digital adaptation. Our focus is on developing a clear brand architecture and identifying opportunities to enhance distinctiveness in the identity elements.

Design Prototype

Moving forward, we enter the creative phase, where we explore various avenues and expressions. The visual tracks delineate diverse interpretations of the mission, showcasing potential design directions. This approach facilitates clearer feedback and decision-making when selecting the most suitable tracks.

Identity

This step includes color adjustments, new fonts (print and digital), a grid system for consistent placement, standard or custom icons, exploration of graphic elements, visual language, and illustration styles. It also involves the development of motion design and information graphics styles, along with a synchronized sound logo for a moving logo.

Implementation and evaluation

The implementation involves two main aspects. The first phase aims to align the organization with the updated visual identity, identifying key stakeholders and assigning ownership. The second phase focuses on providing tools, such as training and digital briefings, to enhance everyday work. Additionally, we propose creating a launch plan with tailored activities to achieve our objectives collaboratively.

Brand Audit

Design Strategy

Design Prototype

Identity

Implementation and evaluation

Book a meeting with us

We are here to help, challenge, enhance your own capabilities and make sure to have fun during the process. Let’s meet up to discuss how we can crack the growth code for your business.

Felicia Holte

Partner & strategic advisor

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Feyven Rosén

Marketing & business growth partner

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Andreas Bengtsson

Partner & strategic advisor

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Sandra Norberg

Business consultant

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We are here to help, challenge, enhance your own capabilities and make sure to have fun during the process. Let’s meet up to discuss how we can crack the growth code for your business.