Not defined the full-funnel blueprint – acquisition to loyaltyMarketers have long discussed the full-funnel approach, but they often struggle to effectively implement a model that is fully adapted to their customers with the customer lifecycle in focus. We frequently observe a narrow focus on either acquisition or loyalty, without tailoring the customer journeys to utilize the full potential of available data. By harnessing the possibilities offered by data, marketers can create personalized journeys that target the right audiences, deliver the right messaging, and do so at the right time with a clear ROI.
Brands are not adapted to digital at scaleConnecting and integrating your brand with data-driven marketing is vital to remain relevant in today's digital landscape. We often see that brands and online marketing activities are conducted separately, leading to a fragmented customer experience and a lack of consistency. Successful digital branding ensures that you distinguish yourself from competitors as a more credible organization.
Hard to keep your digital marketing strategy up to date The only constant in digital marketing is its constant change. Thanks to the evolution of martech, adtech, and data, we are witnessing more opportunities than ever before in marketing. Marketers may find it challenging to stay abreast of these evolving trends and must continuously understand how shifting practices will impact their business. This includes everything from organic social media and paid media to account-based marketing and go-to-market strategies.