In the ever-evolving world of marketing, there’s a constant battle for the attention of consumers. Marketers are bombarded with advice on which channels to invest in, with each platform claiming to be the ultimate solution for driving results. The truth, however, lies in a more complex reality: all channels and activities have an effect, and understanding their individual impact is crucial for maximizing marketing success.

In a rapidly evolving world of digitalization, intensified competition, fragmented value chains, technological advancements, and ever-changing customer expectations, companies are confronted with unparalleled challenges. To not only survive but thrive in this dynamic landscape, organizations must strategically position themselves at the forefront of the customer interface.

Culture change does not happen by itself, and it can be difficult to know where to start. This article explains the main structures that affect day-to-day work and presents 6 pillars that prepare a company for future change.

Common Mistakes in B2B Social Media Marketing. Insights from our media lead Sofia Vinsa.

CDPs are challenging traditional MA platforms. We guide you have to effectively leverage business opportunities.

The different objective loyalty programs can support and the strategies that can be used for each objective. We explain how to design a loyalty program that maximize your business value.