Site search has long lagged behind the digital experience — frustrating customers and costing businesses revenue. While personalization and AI have transformed other parts of the customer journey, search often relies on outdated, manual systems. Now, a new generation of AI-powered solutions is changing that, bringing real-time relevance, automation, and omnichannel integration. The shift is underway — and faster than many in retail and e-commerce might expect.

In 2022, it felt like life began a return to normalcy. Although the news still has pandemic-related stories and supply chain challenges, we’ve all settled into more familiar daily routines despite Ukraine, economic and energy crises.

Gen Z is rewriting the rules of engagement when it comes to technology, shopping, media, brand loyalty, and so much more. This is a generation that is redefining the commerce and media landscapes—not to mention society and culture as a whole—and their influence will continue to grow in the years to come.

When the world turned upside-down in 2020 for many, the complete disruption of the daily routine forced people to re-evaluate their personal and professional lives. With restrictions in place to limit the spread of Covid, businesses had to see online as an option just to survive.

Even though it seems like we can visit different websites without interacting with anyone or anything, it’s fair to say that nothing online is available for free.

Metaverse refers to a hypothetical iteration of the Internet as a virtual world, that is facilitated by virtual reality (VR) and augmented reality (AR) tools. To summarize Metaverse is a network of 3D virtual worlds with the focus on social connection

In today’s fast-changing society, it is no longer a question for organisations whether to implement agile transformation, but rather when and how.

There are today several IT solutions that will enhance your business development potential by intelligent use of data and automation, Marketing Automation is definitively one of them. Marketing Automation is a critical solution within the entire Marketing Technology stack.

Why should businesses think about improving the customer experience? What role do Customer Experiences have in the modern marketplace?

Digital marketing and customer experience trends enable us to see how the business world is changing. By staying on top of this information, companies of all sizes can make meaningful adjustments to their activities and plans to ensure they’re taking care of the customers pain points efficiently.

Although the pandemic emphasized the need for agile transformation in the workplace, this trait has been stressed for companies across multiple industries for several years. The goal is to move away from the slow-moving hierarchies that lacks the flexibility to a faster decision-making model.

In a digital and fast paced world, maintaining an authentic 1-to-1 relationship with your customers is crucial, more than ever before. Loyalty marketing is not something new, but greater possibilities in terms of data and marketing tools has led us into what we call; The New Era of Loyalty Marketing.