Performance WEBINAR

How to master online video as a key part of your marketing strategy

How to master online video as a key part of your marketing strategy

Get practical tips and insights from industry experts to help you succeed with online video!

Performance WEBINAR

How to master online video as a key part of your marketing strategy

Get practical tips and insights from industry experts to help you succeed with online video!

Duration

Language

Main speaker

Moderator

Agenda

  • Overview of online video consumption and behavior
  • Integrating online video into the customer journey
  • Setting realistic expectations for online video
  • Evaluating the effectiveness of online video
  • How to plan for attention

About the webinar

Did you know that 82% of global internet traffic is estimated to come from either video streaming or downloads by 2022?

At the same time, the line between OLV and social media is becoming increasingly blurred. 88% of marketers say they include YouTube in their video strategy for 2022 (-1% YoY), and 33% are planning for TikTok (+13% YoY), according to a study by Wyzowl.

When consumers are asked “How would you prefer to learn more about a product or service?” they answer:

  • 3% sales pitch or demo
  • 11% text-based article
  • 73% short video

Keeping up with this constantly evolving digital behavior presents a challenge for many marketing organizations. So, how can your organization reach the customer from morning to evening – while ensuring high-quality attention at the same time?

Join us for a free webinar where Adam will share how your organization can work smarter with online video and provide concrete tools to enhance your digital strategy at every stage of the customer journey. Welcome!

About the webinar

Did you know that 82% of global internet traffic is estimated to come from either video streaming or downloads by 2022?

At the same time, the line between OLV and social media is becoming increasingly blurred. 88% of marketers say they include YouTube in their video strategy for 2022 (-1% YoY), and 33% are planning for TikTok (+13% YoY), according to a study by Wyzowl.

When consumers are asked “How would you prefer to learn more about a product or service?” they answer:

  • 3% sales pitch or demo
  • 11% text-based article
  • 73% short video

Keeping up with this constantly evolving digital behavior presents a challenge for many marketing organizations. So, how can your organization reach the customer from morning to evening – while ensuring high-quality attention at the same time?

Join us for a free webinar where Adam will share how your organization can work smarter with online video and provide concrete tools to enhance your digital strategy at every stage of the customer journey. Welcome!

Agenda

  • Overview of online video consumption and behavior
  • Integrating online video into the customer journey
  • Setting realistic expectations for online video
  • Evaluating the effectiveness of online video
  • How to plan for attention

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Let's talk!

Let's talk!

Sofia Vinsa

Performance Lead

MadTech 2024

Welcome to MadTech 2024, where the future of marketing technology and AI unfolds. Join us for a full day of insights from industry-leading speakers and experts. This October, discover the latest innovations, engage with thought leaders, delve into emerging trends, and gain the insights needed to transform your business 2024 and forward.