What is the new era of loyalty marketing?
In a digital and fast paced world, maintaining an authentic 1-to-1 relationship with your customers is crucial, more than ever before. Loyalty marketing is not something new, but greater possibilities in terms of data and marketing tools has led us into what we call; The New Era of Loyalty Marketing.
The state of creative content in a changing digital world
A lot has happened lately and when it comes to creating good creative content, it is important to keep track of everything new. In this post, we have gathered some of the most important and biggest changes broken down by platform from the past year. This is important key information for you to know about when creating creative content and want to be effective in a constantly changing digital world.
10 e-commerce trends that you need to know about in 2021
A lot has happened in the e-commerce industry during the digitalization of society. Over the past 20 years, the e-commerce industry has generated over $ 2 trillion in sales worldwide. This leads to a competitive climate – How should you as an e-retailer relate to this? In this article, we have collected 10 trends in e-commerce that you as an e-retailers need to be aware of in 2021.
DigiView Summer Reading: Digital Marketing Recap, Spring 2021
Summer is approaching fast and the media landscape is slowly but surely beginning to prepare for a summer vacation. Maybe your plan is to read through last spring’s latest news and refresh your memory before the autumn? Let us make it easy for you – In this blog post, we summarize the spring’s hottest articles, trends, news as well as insights and knowledge webinars from the DigiView team. Enjoy your reading – and summer!
Advertising on Facebook & Instagram
Social media is growing globally and today used by more than 53% of the world’s population today. This contributes to great opportunities for your company to reach a wide audience. In this blog post, we will go through step by step how to proceed when you want to get started advertising in the biggest social channels: Facebook and Instagram.
A beginner’s guide: Technical setup for social media measuring
To be able to measure and see how your campaign is performing in social media, a technical set up is needed to get valuable data in order to optimize your campaign and achieve successful results. In this blog post, we will share some crucial fundamentals that you need in your technical implementation.
7 effective social media best practices in e-commerce marketing
In 2020, e-commerce exploded, and social media continues to develop in our increasingly digital society. The competition about the consumers is tougher than ever, in a competitive climate, your e-commerce needs a good strategy to succeed and reach your existing and potential customers. In this blog post, you get 7 best practices to keep in mind when your e-commerce advertising on social media.
Get started with advertising on Pinterest
Pinterest has now over 442 million global users and there are great opportunities for you to increase your growth by advertising on the platform. 48% have shopping as a priority when they use the app’s search function, which means that you can advertise to a buying-oriented target group. In this blog post, we will go through how to get started with your advertising on the platform.
Summarizing: The future of shopping 2021
How´s e-commerce going to look like in the future? The effects of the current pandemic made the society digitize faster than we could ever have imagined. E-commerce expanded very fast and physical stores lost their most loyal customers. In this blog post, we dive deep into the statistics that reflect the behavior during the pandemic 2020 and what insights we take with us for future of e-commerce from an industry perspective.
The top 5 mistakes in B2B social media marketing
Our Digital Strategist Sofia Vinsa has a broad experience in B2B marketing, which has contributed many interesting insights and common patterns about organisation challenges. In this blog post, she have compiled the five most common mistakes that B2B companies make when it comes to social media marketing. Let’s hear them out!