Scandic recognized the need to elevate its customer relationships and drive loyalty by delivering truly personalized experiences. In today’s highly competitive hospitality industry, a one-size-fits-all approach no longer suffices.

To achieve this vision, Scandic partnered with Remotion for a 12-week Omnichannel Pre-study. This initiative explored all customer touchpoints, from digital interactions to in-hotel experiences. Through workshops, interviews, and a thorough analysis of existing data, Remotion identified key opportunities to enhance conversion rates, cross-selling, and upselling. Additionally, the study assessed Scandic’s MarTech capabilities, mapping gaps between their current IT infrastructure and the advanced technology required for seamless personalization.

The pre-study resulted in a detailed transformation roadmap outlining the steps necessary to implement a truly personalized customer journey. Remotion also built a comprehensive, bottom-up business case covering all channels, quantifying potential revenue growth alongside the required investments in IT and MarTech.

Following this success, Scandic entrusted Remotion with the implementation of Salesforce Data Cloud, continuous CRM manager support, and a Value segmentation of their customer database—bringing their vision of omnichannel personalization to life.