How to create an effective MarTech strategy for a better customer experience
The value MarTech brings to companies is exceedingly apparent. MarTech, or marketing technology, is almost essential in the industry today, with the amount of growth it provides and its ability to reach certain demographics with ease. It allows companies to adopt various marketing strategies and effortlessly scale marketing endeavors.
Advertising on Youtube: Campaign Best Practice
Youtube is the world’s second largest search engine, which opens up opportunities to reach a wide audience on the platform. Video growth is attracting the most engagement and it is predicted that over 80% of all content on the web will be in mobile format by the year 2022. In this post, we will go into how you step by step get started with your advertising on Youtube.
The ultimate guide: Ad placements, formats & specs in social media
Social media advertising is one of the most effective marketing methods for your business. Let us guide you through the opportunities available on Facebook, Instagram, Snapchat, LinkedIn, Pinterest, TikTok, Twitter and Youtube.
All about the fastest growing social media app – TikTok
In recent years, TikTok has grown enormously since it was launched in 2016. The app merged with Musical.ly 2018 and has been on the top lists of the most downloaded apps in both the App Store and Play Store. Today, the app has over 1 billion active users worldwide. So what do we know about the app that is on everyone’s lips and what business opportunities there are?
4 critical considerations when choosing your MarTech partner
In recent years, all digital marketers and stakeholders have been trying to keep up with the increasing technological advancements within Marketing Technology (MarTech) and learning to adapt new ways to stay ahead of the competition. However, with the rise of AI and machine learning, growing delivery expectations from senior management, and little investment in internal resources, it’s no wonder why you might look for external resources from marketing to help with planning, strategy, and technical support.