The next step for successfully procuring the best possible CDP for your firm is to Identify and carefully research suppliers on the market. When relevant suppliers have been reviewed and identified, a request for proposal package with necessary conditions and prerequisites in line with your firm’s vision, goals and capabilities can be created and sent out. The identified suppliers will retrieve the request for proposal package and then respond to questions and considerations. Once the request for proposal process is initiated, always ensure that NDAs are implemented and signed by all approached suppliers.
After initiating the request for proposal process, the next phase is centered around analyzing and evaluating all suppliers’ answers to the request for proposal, and then define short-list of suppliers to be invited for demo sessions. After reviewing demos, there are three main suggested categories of factors to be evaluated regarding the suppliers’ demos and value propositions, to ensure the best CDP for your company is decided upon:
After carefully matching and mapping these categories with your firms’ goals, visions, and capabilities – the best possible decision-making for the right CDP can be facilitated.
Through the process of establishing a clear vision, conducting the right preparations and finally the inclusion of a strategically developed evaluation and decision-making process – your firm will be able to procure the best possible CDP based on your ambitions and requirements. As a leading firm within the data-driven communication segment in Scandinavia, we at Remotion know from experience that these condensed actions and considerations will yield great success for your firm when it comes to procuring a CDP, and subsequently enable your firm to be able to deliver cohesive and holistic experiences for your customers.
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