Do you struggle to determine which metrics to focus on as a decision-maker? You’re not alone.
Evaluating, analyzing, and gaining insights from digital marketing involves considering multiple aspects. However, problems often arise when data is not visualized for different stakeholders, and the entire marketing organization is looking at the same metrics, despite having different objectives.
To address this issue, it’s essential to create a scalable evaluation structure that caters to all levels of the marketing organization. This structure enables a better understanding of how and why campaigns are performing and leads to more cost-effective management of marketing investments.
Meet Ellen, Head of Performance at Remotion, who will share her expert advice on how to proactively and fairly evaluate digital marketing performance for better decision-making in B2B. You’re warmly welcome to join us!
Do you struggle to determine which metrics to focus on as a decision-maker? You’re not alone.
Evaluating, analyzing, and gaining insights from digital marketing involves considering multiple aspects. However, problems often arise when data is not visualized for different stakeholders, and the entire marketing organization is looking at the same metrics, despite having different objectives.
To address this issue, it’s essential to create a scalable evaluation structure that caters to all levels of the marketing organization. This structure enables a better understanding of how and why campaigns are performing and leads to more cost-effective management of marketing investments.
Meet Ellen, Head of Performance at Remotion, who will share her expert advice on how to proactively and fairly evaluate digital marketing performance for better decision-making in B2B. You’re warmly welcome to join us!
