Performance WEBINAR

Better decisions, better results: Evaluating your B2B digital marketing

Better decisions, better results: Evaluating your B2B digital marketing

Struggling to make sense of all your B2B digital marketing data? Our webinar on evaluation frameworks will help you cut through the noise.

Performance WEBINAR

Better decisions, better results: Evaluating your B2B digital marketing

Struggling to make sense of all your B2B digital marketing data? Our webinar on evaluation frameworks will help you cut through the noise.

Duration

Language

Main speaker

Moderator

Agenda

  • Common challenges faced by B2B marketing organizations
  • Pre-Campaign Activation: Technical fundamentals, collaboration, and objectives
  • Campaign Activation: Optimization and analysis
  • Post-Campaign Activation: Organizational KPI framework, attribution, and insights

About the webinar

Do you struggle to determine which metrics to focus on as a decision-maker? You’re not alone.

Evaluating, analyzing, and gaining insights from digital marketing involves considering multiple aspects. However, problems often arise when data is not visualized for different stakeholders, and the entire marketing organization is looking at the same metrics, despite having different objectives.

To address this issue, it’s essential to create a scalable evaluation structure that caters to all levels of the marketing organization. This structure enables a better understanding of how and why campaigns are performing and leads to more cost-effective management of marketing investments.

Meet Ellen, Head of Performance at Remotion, who will share her expert advice on how to proactively and fairly evaluate digital marketing performance for better decision-making in B2B. You’re warmly welcome to join us!

About the webinar

Do you struggle to determine which metrics to focus on as a decision-maker? You’re not alone.

Evaluating, analyzing, and gaining insights from digital marketing involves considering multiple aspects. However, problems often arise when data is not visualized for different stakeholders, and the entire marketing organization is looking at the same metrics, despite having different objectives.

To address this issue, it’s essential to create a scalable evaluation structure that caters to all levels of the marketing organization. This structure enables a better understanding of how and why campaigns are performing and leads to more cost-effective management of marketing investments.

Meet Ellen, Head of Performance at Remotion, who will share her expert advice on how to proactively and fairly evaluate digital marketing performance for better decision-making in B2B. You’re warmly welcome to join us!

Agenda

  • Common challenges faced by B2B marketing organizations
  • Pre-Campaign Activation: Technical fundamentals, collaboration, and objectives
  • Campaign Activation: Optimization and analysis
  • Post-Campaign Activation: Organizational KPI framework, attribution, and insights